Thursday, September 8, 2016

Good News/Bad News - Book Promo Results

From August 17th through the 22nd, 2016, I ran an Amazon Kindle Countdown Deal for my epic fantasy novel Mirrors & Mist (Book II of the Oxbow Kingdom Trilogy). I discounted the e-book from $2.99 to $0.99 for the entire 5-day promotional period.

Since I had success with BKnights previously, I decided to use them again, and also expand my marketing to a few more book promotion advertisers. I invested $100 in three sites; BKnights (via Fiverr) ($10), Booksbutterfly ($50), and Bargain Booksy ($40).

Now that the results of my e-book sale promotion are in, I've got some good news and some bad news.

The Good:
  • I sold 34 ebooks (24 of Mirrors & Mist and 10 of Crimson & Cream at regular price), which was my best 5-day sales period ever.
  • My Amazon author rank reached it's highest rating ever.
  • Both Mirrors & Mist and Crimson & Cream reached their highest position on the Amazon Bestseller Rank.
The Bad:
  • I didn't break even on the promotion, as my sale revenue fell short of the amount I spent on advertising (I lost approximately $60).
  • I didn't stagger the days I advertised, and hence, can't really evaluate how each of the three promotional sites performed on their own.
  • My first day of promotion on BKnights listed Mirrors & Mist at the regular price instead of the discount price. It turns out that this was my fault, because BKnights requires all books to be discounted by 8 a.m. Eastern time, since that's when they pull their data from Amazon. However, my promotion didn't start until 8 a.m. Pacific time. BKnights was kind enough to run the book the next day at the discounted price.
Lessons Learned:
  • Read the promo specifics and make sure the start times match with your Kindle promo start times.
  • Use only one promo per Countdown day if you want to quantify the results for that specific promo vendor.







September 2016 - Hello Reader of 4concpoesiaecsps, In the article you read this time with the title September 2016, We have prepared this article for you to read and retrieve information therein. Hopefully the contents of postings We write this you can understand. well, happy reading.

Title : Good News/Bad News - Book Promo Results
link : Good News/Bad News - Book Promo Results

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September 2016

From August 17th through the 22nd, 2016, I ran an Amazon Kindle Countdown Deal for my epic fantasy novel Mirrors & Mist (Book II of the Oxbow Kingdom Trilogy). I discounted the e-book from $2.99 to $0.99 for the entire 5-day promotional period.

Since I had success with BKnights previously, I decided to use them again, and also expand my marketing to a few more book promotion advertisers. I invested $100 in three sites; BKnights (via Fiverr) ($10), Booksbutterfly ($50), and Bargain Booksy ($40).

Now that the results of my e-book sale promotion are in, I've got some good news and some bad news.

The Good:

  • I sold 34 ebooks (24 of Mirrors & Mist and 10 of Crimson & Cream at regular price), which was my best 5-day sales period ever.
  • My Amazon author rank reached it's highest rating ever.
  • Both Mirrors & Mist and Crimson & Cream reached their highest position on the Amazon Bestseller Rank.
The Bad:
  • I didn't break even on the promotion, as my sale revenue fell short of the amount I spent on advertising (I lost approximately $60).
  • I didn't stagger the days I advertised, and hence, can't really evaluate how each of the three promotional sites performed on their own.
  • My first day of promotion on BKnights listed Mirrors & Mist at the regular price instead of the discount price. It turns out that this was my fault, because BKnights requires all books to be discounted by 8 a.m. Eastern time, since that's when they pull their data from Amazon. However, my promotion didn't start until 8 a.m. Pacific time. BKnights was kind enough to run the book the next day at the discounted price.
Lessons Learned:
  • Read the promo specifics and make sure the start times match with your Kindle promo start times.
  • Use only one promo per Countdown day if you want to quantify the results for that specific promo vendor.